The following parable, or myth, is one in a series of twelve, which we’ve identified at Pathos Leadership Group that accounts for executive coaching to fail! Our results-focused executive coaching is contrary to these parables, leaving executives and their organizations in a position to succeed when it comes to organization development, operational improvement, and financial success! For more information on our Executive Coaching or Organization Development initiatives contact us at info@pathosleadershipgroup.com or call 877.455.3133.
Executive Coaching Parable 3 – I’m NOT Crazy!
Elmo was identified by the leaders in his organization as a “High Potential” candidate for leadership development (HIPO). When the High Potential program opportunity was reviewed with Elmo by his manager, he was excited about the potential to participate, as only a select few within the entire company were invited to participate in such organization development. However, when the content of the High Potential program was reviewed with him, there seemed to be a different reaction. While Elmo was very excited about the opportunity to spend upwards of 22 days in the coming 12 months in developmental program sessions delivered board-room style review session (He always enjoyed attending offsite workshops in the past), the executive coaching sessions which would bridge the gap between such sessions troubled him. To be blunt, Elmo stated that executive coaching wouldn’t be necessary for him, simply because he was NOT crazy!
We were working with leadership in Elmo’s organization performing an organization development consulting project surrounding High Potential Advancement (HPA). The project consisted of the following phases:
- PHASE I – Identify High Potential Candidates (HPC’s) based on their performance and leadership abilities through a series of leadership/manager interviews and assessments.
- (Examples of performance criteria include performance against goals, delivering results, level of performance, and level of development for direct reports. Examples of leadership abilities criteria include learning agility or resourcefulness, potential next career moves within the organization – vertically as well as horizontally, addressing weakness willingness/ability.)
- PHASE II – Identify key leadership traits through the utilization of Behavioral Assessments. Compare/contrast candidates based on successful benchmarked organization leaders.
- PHASE III – Rank High Potential Candidates (HPC’s) and hold meeting with leadership to “draft” a HIPO team (A way of selecting members to this exclusive club.) Invite High Potential Candidates who make the cut.
- PHASE IV – Perform 24 sessions of leadership development training and development over a period of 12 months (Topics in the past include Strategic Planning, Change Management, Team Building concepts, Customer Retention/Customer Service, Sales skills, influence/persuasion techniques, etc.)
- PHASE V – Perform two (2) coaching sessions per month with High Potential Candidates during the program in-between the leadership development training and development sessions. These sessions would be conducted by a senior level external executive coach who was prescreened for each candidate.
When we learned of Elmo’s resistance to executive coaching, we setout to discover why that was the case. Within the first five (5) minutes of our introductory conversation, it became abundantly clear why he was opposed to executive coaching. Elmo’s thought was that executive coaching was more like therapy than it was aimed at assisting him to achieve his business goals.
We identified the following as differentiators between coaching and therapy:
THERAPY
- Assumes the client needs healing
- Roots in medicine, psychiatry
- Works with people to achieve self-understanding and emotional healing
- Focuses on feelings and past events, past-orientation
- Explores the root of problems
- Works to bring the unconscious into consciousness
- Works for internal resolution of pain and to let go of old patterns
COACHING
- Assumes the client is highly-functional
- Roots in business and personal growth venues
- Works to motivate people to a higher level of functioning
- Focuses on actions and the future; goal-orientation
- Focuses on solving problems
- Works with the conscious mind
- Works for solutions to overcome barriers, learn new skills and implement effective choices
(Source: Hayden, C. J., and Whitworth, L. “Distinctions Between Coaching and Therapy.” International Association of Personal and Professional Coaches Newsletter, October 1995.)
When we explained these differences to Elmo, he now operated from a position of enlightenment entering into the High Potential Candidate program… He wasn’t crazy after all!
The Moral of the Story: Don’t be quick to discount the purpose behind executive coaching. While the similarities of technique might find common-ground in therapy and coaching, the desired results or focus are very different. Executive coaching is not therapy, and as such should be looked upon as a benefit extended to the employee by the organization to assist them in achieving their business goals.






