Business Coach: Influential Communication – Communicate with LASER Accuracy!

Influential Communication: Communicate with LASER Accuracy!
CAUTION! – Using the LASER could be beneficial to your professional and personal life!

Communication skills are at the crosshairs of success.   Whether your communication is done verbally or virtually, your ability to do it effectively, and with influence, will determine your success or failure.  Research shows that 80 percent of people feel that they could achieve better results if they were able to communicate better. Millions of companies, small and large, experience communication problems on a regular basis, but in most cases, a simple shift in focus does the trick.

If you find that your communication is no longer influential, and it’s often missing its intended target, the solution is simple: It’s called the LASER model, which is unique because its focus is internal.  The starting point for effective communication is within us.  What happens if you initially focus externally rather than internally?  Well, it’s like operating your business without a business plan; achieving anything – even nothing – is acceptable.  In order to truly achieve influential communication, you must focus internally first, pointing the LASER at yourself … here’s how:

  • Listen – Listen to the environment you are in and listen to your own thoughts.  Is it so noisy that you can’t hear yourself think?  The key to successful internal communication starts with peace and quiet.  Shut your office door, find an empty cubicle, take that walk around the building, and locate a place where you can hear yourself think. You want to be able to hear your best thoughts!
  • Ask Questions – Ask yourself the questions that count for the conversation you are going to have:  What do you want the end result to be?  What will it look like?  How will you feel when you accomplish it?  These are the easy questions to ask and answer!  However, in order to be truly influential, you need to ask the difficult ones by aiming dead center!  What will it look like if my communication is ineffective and we don’t realize the end result?  Where might we come up short of our goal?  What will it look like then?  How will you feel when you don’t accomplish it?  Get uncomfortable when you ask these tough questions.  The more uncomfortable you feel, the better the results will be.
  • Silence – Yeah, that’s right!  The third step is to sit in silence and listen to the answers that come to you.  Don’t interject your opinions on the results you receive.  This will be difficult!  Instead, just be quiet and listen to the results as they flow forth from asking those difficult questions.  Make certain that you write them down; they’ll come to you fast and furious so keep track of them.  Use shorthand if necessary.  You need to be able to recall them when you are done.
  • Erase the past – There is a reason why the rear-view mirror is smaller than the windshield in a car; it’s crucial that you see more of where you’re going than where you’ve been!  We steer toward where we look, or aim, our focus.  Unfortunately with communication, we let our thoughts of how things went in the past dictate how things will go in the future.  If we are always focusing on where we’ve been, rather than where we are going, we’re liable to encounter some obstacles head on, making future successful communication either unlikely or impossible. The past has a way of “clouding” our vision, making our current communications not the best that they could be. Instead, we need to future-focus on what we want to occur!
  • Realize the Future – You have yourself in position to listen without the noise and clutter that usually surrounds each of us.  You’ve made yourself uncomfortable by asking questions that dug deep into what you are trying to accomplish.  You’ve moved out of your own way and answered those uncomfortable questions.  You’re future-focused on the target ahead.  Lastly, determine who needs to hear what it is you have to say and layout how you will say it!  The time, place or medium you choose to communicate in may change, but the message will not.  In order to realize the future, you must be strategic not only with what you say, but also with whom you say it to!

What results will you achieve when you use the influential communication LASER model?  You’ll have an influential edge in becoming the best leader you can be, making your best decisions and achieving your best results.  However, implementing only the internal communication habits will still cause you to miss your target.  Why?  The influential leader combines these internal communication habits with the external communication discipline necessary in order to achieve truly influential communication.

So the next time you communicate, remember to first focus internally before communicating externally.  As a result, you will achieve success!

Sales Coach: Influential Sales – Are You Hungry for More?

Influential Sales – Are You Hungry for More?
5 Techniques You Can Implement Today to Increase Sales Tomorrow

In business, nothing matters more than selling your products or services.   It doesn’t matter how educated your recent hires are, or how cool your Web site is or how great your products or services are if your company doesn’t have the ability to sell.  And then when sales do occur, it’s as if they are an unquenchable thirst or an insatiable appetite – you constantly want more; your achievements never seem to be enough!  So if you’ve got sales “hunger pains” (and who doesn’t?) here are five techniques you can implement to get more sales today!

Technique #1 – Give It Away! – Yeah, that’s right, give it away!  No, not the farm … your experience.  Right now your customers are concerned about where they are and how they’re going to get back to level ground!  And your products or services can perform better than others in the current economy, right?  Well let your customers know, and let them know right now!  Offer your experience as the differentiator amongst your competition and you’ll rise to the top.  Your current customers will love you more (they do love you, right?) and they’ll receive even more value from the product or service you provide.  Information is like fish: If you sit on it for a few days, it will not get better with age!  This leads us to our next technique…

Technique #2 – Get Referrals – Nothing is such sweet music to a salesperson’s ears as is the soothing sound of a phone ringing from a referral.  Why?  Because referred customers are nearly 80 percent sold on you already, thanks to your current customer base.  Converting them the remaining 20 percent of the way is a no-brainer.  However, most salespeople rarely get this opportunity because they never take the time to buckle-back to their current customer base and ask for the referral.  Now, there is something inherently exciting about the hunt and chase associated with going after new clients, but it’s way too hard!  Contact those people you’re already doing business with (technique #1 provides a golden opportunity) and up your level of service to them.  Once you have, ask them who you might be able to contact that would enjoy a similar level of service!  Done…simple!  Which leads us to Technique #3…

Technique #3 – Introduce Yourself with Influence – The first step to meeting a new client, either face-to-face or over the phone, is an introduction.  The way you’ve introduced yourself in the past won’t work anymore!  It just won’t.  Can you imagine your prospective client answering their phone and hearing “Hello, Ms. Jones, this is John Doe calling from Company XYZ, how are you today?  Did I catch you at a great time?” First of all, they probably have gatekeepers answering the phone!  But if they do answer the phone, you’re going to have to be a lot stronger than the typical, “How are you…Great time?” salesperson.  You’re going to have to introduce yourself as an expert.  How?  You don’t have 30 seconds to rattle off your resume and talk about all the degrees and certifications you’ve got plastered on the walls in your office!  You’ve actually got just two seconds!  Immediately introduce yourself and say who referred you:“Hello, Ms. Jones, this is Sam Palazzolo.  Jane Doe recommended that I give you a call and here’s why.” This is much better, and straight to the point of why you are calling.  Whether your prospect woke up on the wrong side of the bed that day, or happened to be late to an important meeting, he or she is going to want to know why Jane suggested you to call them.  Notice you should not say your company name or title …Why not?  Simple answer … they don’t care!  It just gets in the way right now.  There will be plenty of time to tell them where you work later.  Which leads us to Technique #4…

Technique #4 – Know Thy Stuff – If you are going to tee yourself up with the line “…referred me and here’s why…” the next information out of your mouth had better be the good stuff!  What’s the good stuff?  It’s the merits of why this person would want to do business with you: “Our service drives 500 percent improvement in productivity … You’ll decrease your turnover rate by 300 percent … One of our clients attained a 3x revenue improvement …” Rank order your merits regarding why the customer should do business with you versus your competition and know each one in order of “important” to “majorly important!”  Which leads us to Technique #5…

Technique #5 – Perfect Practice Makes Perfect – There’s that romantic notion that you can get in front of a customer and “fake it ‘til you make it” … wrong!  There’s a simple recipe as to why people succeed; work hard + work smart!  Here’s your opportunity to do both.  As discussed above, practice the merits of your argument both backwards and forwards, and know them inside and out!  When you present them to a prospective client, start with the “important” items and work towards the “majorly important” ones.  But before you communicate the most important merit that drives the most return on investment (ROI) for your prospect, do something that no one else will do.  You know the negatives of doing business with your company, right?  Maybe you’re very expense, have slow production cycles or shipping cycles, or perhaps it’s the cost of your product or service.  If it has lost you a sale in the past, it’s a negative.  Now, right before you give your customers the biggest merit for doing business with you, tell them that negative.  What?!?  That’s right, rattle off the positive merits of doing business with you versus someone else and then right before you tell them the biggest advantage of all, tell them a negative merit!  This is something advertisers discovered years ago which will make you an instant authority.  You will gain incredible ground in the “trustworthy and credibility” areas.  In a matter of seconds you can accomplish what would otherwise take you weeks, months or years!

Regardless of how you’ve performed when  “selling” in past, these five sales techniques will provide you with more influence to achieve more success and feed that sales hunger.  After all, nothing else matters!

Executive Coach: Should You Fire Your Training Department?

Should You Fire Your Training Department?

6 Criteria to Evaluate the Effectiveness of Your Learning Department

 

Nothing contributes more to your organization’s profits or losses than your employees.  Having the right employee in the right position at the right time executing the right processes is a recipe for success.  However, few managers are fortunate to have this recipe, consistently, in their organizations, so they rely upon the learning department to train employees for success.  Unfortunately, the guidance these employees receive from the learning department often causes them to fail because the training doesn’t provide tangible or measurable results. 

The American Society of Training and Development’s “Certified Professional in Learning and Performance” (CPLP) recommends taking a proactive stance when it comes to developing, delivering and following up on training. And this proactive stance should be taken by learning departments, where organizational training needs are anticipated and identified, then delivered accordingly.  If you question your learning department’s training contribution to your profit picture, use the following six proactive criteria to evaluate their effectiveness.

1. Strategic –Training initiatives should be developed with the organization’s strategies and objectives in mind.  Too often, training departments prepare and present material that is a “current” or “hot” topic instead of what is imperative to achieving the organization’s business goals.  Your learning professionals should take an active role to assist leadership by showing the positive impact training will have on the organization as a whole. Training will continually improve the organization’s ability to compete in its market and it’s the most effective means of leveraging the organization’s knowledge and talent.  A shift in learning department employees from “trainers” to “consultants” or “trusted advisors” is needed.

2. Professionalism – The training professionals of the future will be able to perform with a high level of preparation and personalization.  Customization is king when it comes to preparing training for the organizational audience.  “Canned” training – presentations pulled off of the shelf or those not updated for the current organizational goals – will not suffice in the current “change in a minute” or “around every corner” business climate of the modern workplace.  With this in mind, personalization and customization will set your learning department’s training apart and deliver higher value to your organization.

3. Implementation/Sustained Process – Training is just presentation for the sake of presenting if the material is never implemented.  Worse yet, if training is implemented with a “when times are good” mentality or without a schedule, it will never be sustained. When times become “not good,” the natural tendency will be to revert back to the original process of how things were done in the past.  The goal of training is to be able to execute in good times as well as tough times.  Therefore, establish continuous training goals for the greater good of the organization, regardless of economic swings.  Implementation works best when the top of the organization supports the learning department’s continuous training, and support from the top substantially increases the likelihood that the process will be sustained.  Training objectives should be measured periodically to ensure satisfactory progress or regress.  If progress slows, identifying modifications in the original process will provide further areas of improvement.

4. Responsibility – The “R” word – responsibility is rarely considered in learning departments when it comes to training efforts. Instead, learning departments often cast blame on less-than- successful training initiatives in the other departments within the organization.  Inevitably, the other departments similarly shed this blame by identifying one another as the reason success wasn’t achieved.  Regardless of who’s to blame, if the organization’s results were less-than anticipated, the training department must take responsibility for the initiatives they present.  A key part of this responsibility is properly developing effective and accurate metrics and measurement tools to track and report the value to the organization.  Once value has been presented, the responsibility is still upon the learning department’s shoulders to execute accordingly.

5. Learning – Learning isn’t a one-time event!  Instead, consider it a process in need of continuous improvement.  Instilling this learning process in every part of the organization is key to longevity and success.  No two departments learn the same way, and no two leaders will request the same methods.  The training team must work in sync with the leadership team to ensure the proper learning methodologies are identified and delivered for maximum return.

6. Proactive – Obviously it pays to be as proactive as possible, but even more, it’s a competitive advantage!  Learning departments must work hand-in-hand with organization leadership so they know exactly where their training destinations should be.  Again, the more proactive learning departments can be when assessing and identifying what training will have the greatest economic value for the organization, the better.  In order to do so, leaders within the learning department must take a proactive stance when it comes to the development and delivering of the training.  Training does not end when the sessions conclude either.  Learning departments should review the training goals, which were established at the outset, and measure whether or not they are being met.  If they are, consider it “Mission Accomplished” and if they are not, learning departments should analyze where specifically the training fell short of accomplishing the desired goals.  Then a new training message should be delivered and implemented.  Thereafter, and periodically after installation, the learning department should continue to measure and compare for desired results.

Properly anticipating the best training methodologies and delivering them in sync with the organization’s goals is paramount for success.  This success can be measured by how well your training department performs the six steps identified above.

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